Projects
Private Clinic Case Studies
Leads doubled and cost-per-lead dropped by 42% in 8 weeks – River Medical
River Medical came to us with a clear goal: generate more high-quality leads at a lower cost. We overhauled their Google Ads and Meta Ads accounts to improve performance across both platforms. For Google Ads, we refined keyword targeting, improved quality scores, and strengthened ad copy, supported by weekly optimisations where search terms are reviewed and targeting is narrowed by topic. On Meta Ads, we focused on fresh, engaging visual creative while continuously testing different creators and audience segments. This data-driven approach resulted in a significant increase in leads alongside a notable reduction in cost per lead.
300%+ increase in leads – Fitzwilliam Clinic
Fitzwilliam Clinic partnered with us to scale lead generation while improving efficiency across paid channels. We restructured and optimised their Google Ads and Meta Ads accounts to unlock better performance. On Google Ads, we tested multiple bid strategies, improved ad relevance, and expanded reach through Performance Max and display campaigns, refining imagery and messaging to maximise engagement. Ongoing weekly optimisations ensured budgets were allocated to the highest-performing themes. For Meta Ads, we continuously tested new creatives, audiences, and formats to identify the strongest combinations. This iterative approach drove a strong uplift in lead volume while significantly reducing cost per lead.
52% increase in monthly leads – Harley Street Private Doctor
A private doctor based on Harley Street approached us with the goal of driving more high-intent patient enquiries through Google Ads. We focused exclusively on a tightly defined set of high-value keywords proven to deliver the strongest return on ad spend. By refining targeting and maximising impression share on these priority terms, we ensured consistent visibility at the moment of highest intent. Alongside this, we carried out weekly search term reviews and ongoing campaign optimisations to eliminate waste and improve efficiency. We also worked to improve on-page conversion rates, resulting in a noticeable increase in qualified leads and a lower cost per acquisition.
66% reduction in cost-per-lead in 3 months – Herts Skin Clinic
A Hertfordshire skin clinic partnered with us to grow both brand awareness and high-intent enquiries through paid media. We managed and optimised their Google Ads and Meta Ads across a full-funnel strategy. Using authentic user-generated content, we created engaging ads that resonated across platforms. On Google Ads, we deployed a mix of search, display, Performance Max, and YouTube campaigns to build visibility in the mid and upper funnel, while maintaining strong coverage on high-intent search terms at the bottom of the funnel. This balanced approach increased brand recognition, drove qualified leads, and improved overall efficiency across channels.
Record leads in 10 weeks – Trident Sports Physio
Trident Sports Physio, a Bristol-based clinic, partnered with us to scale growth through paid advertising and SEO. We built and launched their Google Ads and Meta Ads campaigns from the ground up, creating a strong foundation for long-term performance. On Google Ads, we ran a combination of high-intent search campaigns and Performance Max to reach a wide range of relevant audiences at different stages of the journey. Alongside paid media, we supported their SEO to strengthen organic visibility and demand capture. This integrated approach delivered record results, driving a significant increase in enquiries and overall visibility.
General Case Studies
Children With Cancer – 114%+ Increase In Year-On-Year Traffic
Working with the charity to achieve this goal was one of the most fulfilling moments of my career. I had the time and resources to take a truly holistic approach to SEO, tackling technical SEO, link building, onsite SEO, site structure and content creation.
Simply Amazing Training (+156% in YoY leads)
This project consisted of a mix of SEO, Google Ads and CRO. We narrowed our PPC keyword targeting, optimised our key landing pages and improved our user-experience with a clearer user journey. All of these activities together delivered this improvement in leads.
Standard Chartered Bank (+78% in organic visibility)
This project focused around identifying keywords relevant to the bank’s social responsibility goals to create a content strategy, as well as fixing technical SEO issues. These consisted of broken internal links, uncompressed images and site structure issues (for the most part). 6 weeks following the technical SEO changes, the directory in question experienced record breaking increases in organic visibility.
The Radiator Centre – PPC Cost-Per-Acquisition reduced from £100+ to £11 in 6 months
Whilst changes to ad copy and keyword lists were important, the key to this improvement was changing the account structure and trying new bidding strategies. For a website that drives significant organic traffic, there was plenty of room to increase remarketing spend which generally results in a lower CPA. Pair this with a new bidding strategy and you have some ground-breaking results!
King’s Place – 67% increase in PPC conversions
The crux of this campaign was the need to shrink targetting to the most effective keywords and audiences to increase leads and get more from the budget. The account also benefitted from some general house-keeping: replacing ETAs, reviewing QS & copy.
