Projects
Renovation & Design Case Studies
Lead volume up 90% – Dobson’s Home Design & Renovations
Dobson’s Home is a family-run, award-winning renovation company based in Hertfordshire, transforming homes across Hertfordshire, North London and West Essex with bespoke kitchens, luxury bathrooms and full home renovations. They came to us to grow enquiry volume across their full range of services without letting cost per lead creep up. We began by restructuring their Google Ads account around their core service lines, tightening keyword targeting and rebuilding ad copy so each campaign spoke directly to the right audience. Alongside this we ran conversion rate testing on their key landing pages, using heatmap tracking to understand how visitors were engaging and where they were dropping off, then refined layouts and calls to action accordingly. We also tested paid social campaigns to build awareness higher up the funnel and reach homeowners earlier in their renovation journey. Finally, we tightened up their conversion tracking so every enquiry was captured accurately and budget could be pushed toward the best-performing activity. Together these changes delivered a 90% increase in lead volume.
Organic leads improved by 54% YoY – KDCUK Kitchen Design & Renovation
KDCUK is a leading German kitchen retailer, designing and installing premium kitchens from brands such as Schüller, Next125 and Ballerina. They wanted to grow their presence in organic search and turn that visibility into genuine kitchen enquiries. We built out an SEO strategy focused on the searches their ideal customers were actually making, improving on-page content, site structure and technical health so their most important pages could rank. We paired this with a local SEO push, strengthening their Google Business Profile and location signals so they showed up more often for shoppers searching in and around Hertfordshire. We also improved their tracking so organic enquiries were measured properly and the strategy could be refined over time. Together this delivered a 50% increase in both organic organic leads.
Google Ads leads increase by 66% – Lacey Heating
Lacey Heating is a family-run plumbing and heating firm based in Hertford, fitting bathrooms and installing boilers and heat pumps for customers across Hertfordshire and Essex. They partnered with us to win more qualified enquiries from Google Ads across their heating and bathroom services. We restructured their Google Ads account, splitting campaigns by service so that boiler, heat pump and bathroom searches each had their own tightly targeted ad groups and copy. We layered in stronger location targeting and negative keyword lists to cut wasted spend and focus budget on the towns they cover. Alongside the paid work we improved their local SEO, strengthening their Google Business Profile and location pages so they surfaced more often for nearby searches. We also improved their tracking so every call and form enquiry was recorded and attributed correctly. This combination drove a 60% increase in leads from Google Ads.
Private Clinic Case Studies
Leads doubled and cost-per-lead dropped by 42% in 8 weeks – River Medical
River Medical came to us with a clear goal: generate more high-quality leads at a lower cost. We overhauled their Google Ads and Meta Ads accounts to improve performance across both platforms. For Google Ads, we refined keyword targeting, improved quality scores, and strengthened ad copy, supported by weekly optimisations where search terms are reviewed and targeting is narrowed by topic. On Meta Ads, we focused on fresh, engaging visual creative while continuously testing different creators and audience segments. This data-driven approach resulted in a significant increase in leads alongside a notable reduction in cost per lead.
300%+ increase in leads – Fitzwilliam Clinic
Fitzwilliam Clinic partnered with us to scale lead generation while improving efficiency across paid channels. We restructured and optimised their Google Ads and Meta Ads accounts to unlock better performance. On Google Ads, we tested multiple bid strategies, improved ad relevance, and expanded reach through Performance Max and display campaigns, refining imagery and messaging to maximise engagement. Ongoing weekly optimisations ensured budgets were allocated to the highest-performing themes. For Meta Ads, we continuously tested new creatives, audiences, and formats to identify the strongest combinations. This iterative approach drove a strong uplift in lead volume while significantly reducing cost per lead.
64% increase in leads vs prev year – Harley Street Private Doctor
A private doctor based on Harley Street approached us with the goal of driving more high-intent patient enquiries through Google Ads and SEO. We focused on a tightly defined set of high-value keywords proven to deliver the strongest return on ad spend. By refining targeting and maximising impression share on these priority terms, we ensured consistent visibility at the moment of highest intent. Alongside this, we carried out weekly search term reviews and ongoing campaign optimisations to eliminate waste and improve efficiency. We also worked to improve on-page conversion rates, resulting in a noticeable increase in qualified leads and a lower cost per acquisition.
66% reduction in cost-per-lead in 3 months – Herts Skin Clinic
A Hertfordshire skin clinic partnered with us to grow both brand awareness and high-intent enquiries through paid media. We managed and optimised their Google Ads and Meta Ads across a full-funnel strategy. Using authentic user-generated content, we created engaging ads that resonated across platforms. On Google Ads, we deployed a mix of search, display, Performance Max, and YouTube campaigns to build visibility in the mid and upper funnel, while maintaining strong coverage on high-intent search terms at the bottom of the funnel. This balanced approach increased brand recognition, drove qualified leads, and improved overall efficiency across channels.
Record leads in 10 weeks – Trident Sports Physio
Trident Sports Physio, a Bristol-based clinic, partnered with us to scale growth through paid advertising and SEO. We built and launched their Google Ads and Meta Ads campaigns from the ground up, creating a strong foundation for long-term performance. On Google Ads, we ran a combination of high-intent search campaigns and Performance Max to reach a wide range of relevant audiences at different stages of the journey. Alongside paid media, we supported their SEO to strengthen organic visibility and demand capture. This integrated approach delivered record results, driving a significant increase in enquiries and overall visibility.
General Case Studies
Children With Cancer – 114%+ Increase In Year-On-Year Traffic
Working with the charity to achieve this goal was one of the most fulfilling moments of my career. I had the time and resources to take a truly holistic approach to SEO, tackling technical SEO, link building, onsite SEO, site structure and content creation.
Simply Amazing Training (+156% in YoY leads)
This project consisted of a mix of SEO, Google Ads and CRO. We narrowed our PPC keyword targeting, optimised our key landing pages and improved our user-experience with a clearer user journey. All of these activities together delivered this improvement in leads.
Standard Chartered Bank (+78% in organic visibility)
This project focused around identifying keywords relevant to the bank’s social responsibility goals to create a content strategy, as well as fixing technical SEO issues. These consisted of broken internal links, uncompressed images and site structure issues (for the most part). 6 weeks following the technical SEO changes, the directory in question experienced record breaking increases in organic visibility.
The Radiator Centre – PPC Cost-Per-Acquisition reduced from £100+ to £11 in 6 months
Whilst changes to ad copy and keyword lists were important, the key to this improvement was changing the account structure and trying new bidding strategies. For a website that drives significant organic traffic, there was plenty of room to increase remarketing spend which generally results in a lower CPA. Pair this with a new bidding strategy and you have some ground-breaking results!
King’s Place – 67% increase in PPC conversions
The crux of this campaign was the need to shrink targetting to the most effective keywords and audiences to increase leads and get more from the budget. The account also benefitted from some general house-keeping: replacing ETAs, reviewing QS & copy.
